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Our Marketing Expertise

Commercial real estate can be one of the most difficult assets to value. One day it's worth $5 million as a fully stabilized investment grade asset and the next day it may only be worth $3 million after the anchor tenant files bankruptcy. Other commercial properties are purchased with a long-term hold strategy in mind but sometimes, long term is just too long term. You are faced with the decision – do you hold, invest more cash and wait, or do you get your liquidity now and let the next owner make the necessary investments to hold and wait? If your decision is to sell, then you want to sell now!

Unlike your home, where you get the tangible benefit of living there, commercial real estate is all business. You are either making money or you are losing money. Rents and values are either going up or your return on equity is going down. And when that time comes to pull out your cash so you can invest elsewhere, you need a company to create the marketplace for your commercial real estate. There is no better way to make this happen than through a professionally managed and marketed commercial real estate auction. 

At National Commercial Auctioneers, we create the marketplace quickly and efficiently.
We do this in several ways:

National Commercial Property Auction Events

Five times a year, NCA has a national commercial property auction with commercial properties located throughout the country. Our events give you the national exposure your commercial property needs while also receiving the regional marketing necessary. And since we market multiple properties at one time in our National Commercial Property Auction Events, we are able to widely market your property to an expanded target market base that otherwise may not know your property is available.

If you have your own property, or portfolio of properties to sell, we can also develop a national auction marketing plan for just your properties. 

Targeting the Right Buyers – We know how to reach the buyers; we just need to give them the right profit incentive to buy your property. A national auction event with a committed seller and well-informed buyers will generate market value for your property. We know how to get the message to the target market buyers without spending more dollars than necessary. 

Our National Commercial Auctioneer Marketing Strategy is our exclusive marketing system that blends all of these strategies:

• Global Digital Media Campaigns
• Proprietary Buyer Databases
• Foreign & Targeted Publications
• Transactional Press Releases
• Strategic Association Marketing
• Proactive Telemarketing
• Industry-Leading Research
• Direct Mail Marketing Strategies
• Custom Signage
• Industry Leading Property Information Packages

Our marketing system works to find those buyers that are in the market and are ready, able and willing to buy NOW!

Knowing the Buyers – We track our buyer inquiries and have multiple one-on-one conversations with every buyer. We learn their “hot buttons” regarding the property they are interested in and provide them with additional information beyond our comprehensive Property Information Package (PIP) so they can make an informed buying decision leading to a successful result for the Seller.

By gauging the interest level in the marketplace in advance of the auction, buyers know we are setting the appropriate expectations with our Sellers, and Sellers know we have our fingertips on the pulse of the market. When auction day comes, the buyers are ready to buy and the sellers are ready to sell!

Disclosing All We Know – While our terms and conditions of auction provide for the property to be sold in “as-is, where-is” condition, National Commercial Auctioneers believes that we need to make all material disclosures regarding our auction properties before the first bid. We work with our Clients to prepare thorough Property Information Packages which are available to the interested buyers for download from our website. If updated or new information is obtained prior to the auction, all of the interested buyers that have contacted us will receive the updated information via email and we will call every buyer that did not provide their email address in order to deliver the updated information.

We will also work to have every property available for inspection before each auction and we will follow up with each buyer that attended each inspection to make sure all of their questions have been answered. 

Auction Day Delivers the Deal! – On auction day, we are focused on getting your property sold for the highest price the marketplace will deliver. We do not spend time and money on fancy ballrooms or unnecessary or slick gadgetry. Instead, we focus on the core elements of every successful auction event – that means having one of our experienced auctioneers and our experienced auction staff execute an auction that gives every buyer the opportunity to bid so that the property goes into contract immediately. Most auctions will be held on-site with some exceptions, so be sure to carefully read the terms of each auction.

Finalizing the Trade – After the sales contract is ratified, we manage the transaction to help ensure a timely closing. We stay committed to the transaction until the trade is made, the Title transferred, and the financial terms have been satisfied.